OVER VIEW
A brand is the key that propels your product or service into the customer’s lives, and into their hearts. Your corporate brand must reflect the heart and soul of your product, and offer a promise that you can live up to.
The aim of this program is to provide you with a logical and structured approach to developing a compelling brand strategy. The program examines the essential criteria necessary for building a coherent brand, explained with contemporary examples and useful exercises
LEARNING BENEFITS
- Ability to manage the performance of the company’s brands.
- Ability to communicate and promote the brands successfully to the different customer segments.
- Judge your existing branding and identify its strengths and weaknesses
- Create a coherent strategy that clearly communicates the personality of your branded organization, product or service.
- Feel confident about introducing new ideas and innovations that will strengthen your brands premise and create rewarding experiences.
WHO SHOULD ATTEND
It is suitable for Brand Executives, Marketing Executives, Brand Managers and Entrepreneurs.
METHODOLOGY
This course is illustrated with relevant real-life examples, presentation and interactive exercises to help you answer the important questions about your brand.
COURSE CONTENTS
- What a Brand is
- Brands and Products – the Total Product Concept
- The Importance of Brands
- A Compendium of Branding Terminologies
- The Benefits of Brands
- Strategic Brand Planning
- The Brand Leadership
- Branding Process
- Social Media Branding
- Brand Marketing 7 Communication
- Product Managers Planning Focu
Aftab Mahmud Khurshid
Award-Wining Brand Marketing Catalyst
Aftab Mahmud Khurshid is very much known as Brand catalyst and Business Marketing specialist in Corporate Bangladesh. Aftab has a vast working track record in various nationals and multinational companies, like ACI (formerly ICI), Standard Chartered Bank, Banglalion WiMax, Radio Today FM 89.6, Siemens, Pride, Trust bank, City bank, WB and DFID funded BEMAP - ECOTA marketing projects for SMEs and dealt with renowned brands like ACI aerosol, Fly ban, Aqua fresh, Canderel, ICI toiletries, Johnson & Johnson, Dabur, OSRAM, American Express Card, Radio Today FM 89.6, SSG ,Bangla Lion WiMAX, Sure Cash, Lexus Biscuits, Linnex Mobile, Linnex home appliances etc.
He has received global ‘brand leadership award’ at Asia Brand Summit 2007.He has recognized as “Most influential Marketing Leader” by CMO council in World Marketing Congress 2015.He is also recipient of certificate of excellence in Marketing Communications from Siemens Germany. An author of ten books major focus on recent trends in Business marketing and structural transformations as well as write songs for popular bands Like MILES, WARFAZE, FEED BACK and other solo artists for last 25 years.
He is very sought after speaker in various congress and seminars. Teaches Marketing and Brand communication various private universities as guest faculty.
He worked as resources person and moderator in various training and workshops, speaking sessions and conferences, mostly in the area of Team building, Leadership, Marketing strategy, Branding for business, Personal branding, Board room branding, Corporate and Professional grooming and etiquettes; Service marketing and Service quality, Women empowerment, Digital marketing etc.
An Honors (Finance) and Post Graduate (Banking) from Dhaka University and an MBA (Marketing) from UK.
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Date November 30 & December 07, 2018
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Time 09:30 am - 05:30 pm |
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Duration 2 Days
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Reg. Before November 28, 2018 |
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Vanue To Be Confirmed
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N/A